tourism has become a popular global leisure activity that will grow in new heights as it becomes more accessible to a larger cross section of the global population. The tourism industry is one of the most resilient and dynamic sectors of the economy and will result in commensurate economic opportunities for developed and emerging destinations around the world. A big number of challenges will be also created in attracting and serving increased tourism demand and in mitigating any potential negative externalities that will emerge as a result of tourism's rapid growth. The tourist industries of the successful destinations will strike a sense of balance in developing by monitoring international trends, ensuring that the benefits of tourism are more than any potential negative impact and achieve a more fair distribution of tourism profits. Tourism is a profitable business and that is a good reason for countries to focus on honing their abilities in tourism. The 21th century improves that tourism is a rapidly changing industry.